Here’s the latest from Patrick Reagan on the proposed co-op for the Altadena area.

The proposed new name, which you have probably heard by now, is Arroyo Food Co-op.

What do you think?


Our full business plan will be published before our big October 10th
community meeting. In the mean time we’re sharing bite-sized parts of it
for you to have a look at, comment on, throw rocks at and (hopefully) praise.
Remember: these co-op details are not set in stone. Our work so far has been
meant to get the process started. Your feedback is welcome.

Today let’s talk about our mission statement. From the Center for Business
Planning ( comes this

/“The mission statement should be a clear and succinct representation of
the enterprise’s purpose for existence. It should incorporate socially
meaningful and measurable criteria addressing concepts such as the
moral/ethical position of the enterprise, public image, the target market,
products/services, the geographic domain and expectations of growth and

/The intent of the Mission Statement should be the first consideration for
any employee who is evaluating a strategic decision. The statement can range
from a very simple to a very complex set of ideas.”/

With that in mind, take a look at what we’ve come up with…

/*“To engage the ecologically-aware hearts, minds and stomachs of our area,
no matter what their household incomes, by offering the most earth-friendly
grocery products and services available. To consistently search for better
offerings and to support suppliers that are working toward the same goals.*/

*/The Arroyo Food Cooperative will differentiate itself in the marketplace by
empowering our members with practical product choices, thoughtful
education/social opportunities and substantial entrepreneurship encouragement
– all with an emphasis on supporting a sustainable local economy and
strengthening our diverse community.”/*

How does this feel? What would you like to see added, what taken away?

Next up: our vision statement

Taking the Leap › ___